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Cybersecurity Marketing Consulting

Marketing That Makes Sense

We hyperfocus on making sure cybersecurity firms build trustworthy brands that communicate their value to the C-suite, end users, developers, DevOps and everyone in between. 

Overcoming Industry Challenges

The cybersecurity market is competitive. Paid ads cost quite a lot. SEO is complicated, good PR is hard to come by. We know. Our strategies are tailored to bypass or overcome inherent cybersecurity marketing problems.

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How We Work

We work for you, not with you. Our goal is to make sure that by the end of our mandate, you will know what we know and come back when it's time to level-up your marketing approach once again. 

We’re not a cybersecurity marketing agency, we go beyond that.

Marketing along the chain, from CISO to dev

​The problem with most cybersecurity marketing out there is that it focuses on selling to stakeholders and anyone with influence over management, completely bypassing actual experts that will rely on the product or service you offer. Our approach accounts for everyone along the chain, not just the CISO. Here's how we help you avoid such pitfalls:

  1. Identifying Pain Points: Understanding and addressing the unique challenges faced by your various contact points in companies.

  2. Creating Value-Driven Content: Establishing a clear communication strategy with a concrete roadmap to demonstrate your expertise and address the needs of decision-makers at all-levels.

  3. Building Credibility: Leveraging thought leadership and industry trends to establish your authority and trustworthiness.

We help you build a blueprint to make sure your marketing efforts work. We're talking about actual methods, a real strategy to get you there along with strong content marketing. 

Here's What We Do

Data-informed, Human-driven

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We handle your data tracking and data analysis needs. Google Search Console, Google Ads, Google Analytics 4 - you name it, we know it. We are data-informed, not data-driven. We will highlight trends, what works and what doesn't. No gut feelings. 

Banish Cringe Marketing

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Avoid tone deaf marketing that lacks personality and sounds like a LinkedIn lunatic proclaiming that their marketing automation is AI at its finest. We have a tried and tested programmatic SEO approach that pays off. 

C-Level Communication

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We're exceptional at transforming technical jargon into engaging content that establishes your brand and reinforces your credibility. Our job is to make sure you get to do yours the way unencumbered by marketing. 

Earn it (Good PR)

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The best and most effective way to get business is to establish a good relationship with key decision makers. Cybersecurity marketing often fails because it neglects earned media, which is crucial for validating messages and building trust. 

JTBD Framework

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You operate in a market that is oversaturated with information. The only reliable way to reach the right audience is to align with their "job-to-be-done". We focus on helping your potential clients get things done with the help of your company. 

People Suddenly Care!

cybersecurity trends over the past 5 years are going up in Google searches

Cybersecurity marketing is like playing on hard mode

Your audience's expertise makes them capable of neutralizing your strategies. They know your playbook. That's marketing on hard mode. 

A marketing campaign is like a cyber attack, but legal.

Mirror hackers: research your audience, create focused content, deliver with precision, build relationships, use insights, and adapt constantly.

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Authenticity & Autism-Focused Branding

We aim for:

1. Clear and Structured Information

 2. Precise and Factual Communication

3. Avoiding Overwhelming Sensory Input

Some Cybersecurity Marketing takes

These are the problems we seek to improve

Cybersecurity marketing is divorced from reality in messaging and in connection to the product. This must be fixed.

Lex Duchateau

Cybersecurity Expert

Cybersecurity is at the heart of any organization. Neurospicy helps communicate that. 

Baptiste Cabrera, Engineering Manager

Cybersecurity is not important. Until it really really is. Just like marketing. 

Florian Schmitt
Cybersecurity Advisor

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