Cybersecurity Marketing Consulting
We’re not a cybersecurity marketing agency, we go beyond that.
Marketing along the chain, from CISO to dev
The problem with most cybersecurity marketing out there is that it focuses on selling to stakeholders and anyone with influence over management, completely bypassing actual experts that will rely on the product or service you offer. Our approach accounts for everyone along the chain, not just the CISO. Here's how we help you avoid such pitfalls:
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Identifying Pain Points: Understanding and addressing the unique challenges faced by your various contact points in companies.
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Creating Value-Driven Content: Establishing a clear communication strategy with a concrete roadmap to demonstrate your expertise and address the needs of decision-makers at all-levels.
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Building Credibility: Leveraging thought leadership and industry trends to establish your authority and trustworthiness.
We help you build a blueprint to make sure your marketing efforts work. We're talking about actual methods, a real strategy to get you there along with strong content marketing.
Here's What We Do
Data-informed, Human-driven
We handle your data tracking and data analysis needs. Google Search Console, Google Ads, Google Analytics 4 - you name it, we know it. We are data-informed, not data-driven. We will highlight trends, what works and what doesn't. No gut feelings.
Banish Cringe Marketing
Avoid tone deaf marketing that lacks personality and sounds like a LinkedIn lunatic proclaiming that their marketing automation is AI at its finest. We have a tried and tested programmatic SEO approach that pays off.
C-Level Communication
We're exceptional at transforming technical jargon into engaging content that establishes your brand and reinforces your credibility. Our job is to make sure you get to do yours the way unencumbered by marketing.
Earn it (Good PR)
The best and most effective way to get business is to establish a good relationship with key decision makers. Cybersecurity marketing often fails because it neglects earned media, which is crucial for validating messages and building trust.
JTBD Framework
You operate in a market that is oversaturated with information. The only reliable way to reach the right audience is to align with their "job-to-be-done". We focus on helping your potential clients get things done with the help of your company.
People Suddenly Care!
Cybersecurity marketing is like playing on hard mode
Your audience's expertise makes them capable of neutralizing your strategies. They know your playbook. That's marketing on hard mode.
A marketing campaign is like a cyber attack, but legal.
Mirror hackers: research your audience, create focused content, deliver with precision, build relationships, use insights, and adapt constantly.
Some Cybersecurity Marketing takes
These are the problems we seek to improve
Cybersecurity marketing is divorced from reality in messaging and in connection to the product. This must be fixed.
Lex Duchateau
Cybersecurity Expert
Cybersecurity is at the heart of any organization. Neurospicy helps communicate that.
Baptiste Cabrera, Engineering Manager
Cybersecurity is not important. Until it really really is. Just like marketing.
Florian Schmitt
Cybersecurity Advisor