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Insights & Opinions
Beyond Conventional Technical Takes


Work Wit: Your Tactical Repartée Kit
Tired of the exhausting, nonsensical power games at work? Deploy subtle shade like a signature scent: unforgettable, intriguing, with a hint of "don't try me".
5 days ago4 min read


Cognitive Accessibility Tips
This is an evolving list of cognitive accessibility tips.
Apr 184 min read


10 things NOT to do, for women's day in tech
Like, seriously, don't do those, we don't need more performative allyship! You work in tech, and want to celebrate women’s day? Awesome....
Feb 193 min read


From Firewall to Funnel: The CMO's Ecommerce Guide to Cybersecurity
If you work in marketing for an e-commerce brand, you should be reading this cybersecurity intro.
Oct 2, 20245 min read


The Autism Ad Gap: Why Traditional Marketing Falls Flat for Autistic Individuals
Autistic consumers often perceive marketing messages differently due to their unique cognitive and sensory processing styles.
Aug 18, 20245 min read


Writing a Product Description for Neurodiverse Customers
Here's how to write a product description for neurodiverse customers.
Jul 29, 20249 min read


Marketing Strategies for Autistic Individuals
We go over the who, the what, the why and the how of marketing strategies geared towards folks on the autism spectrum.
Jul 20, 20243 min read


Neurodiverse Marketing Strategies & Best Practices
Best practices for neurodiversity-friendly marketing tailored to be more accessible.
Jun 12, 20245 min read


Opt Out as Default: Redefining Control in the Digital Age
I'm addressing some of the LLM scraping content issues for content creators.
May 22, 20249 min read


Workplace Accessibility for ADHD Folks
Neurodiversity and innovation go hand in hand. Here are some great ADHD resources to help you.
Apr 25, 20243 min read


Build an Image Performance Budget
We're discussing how to go about banishing image bloat with an image performance budget.
Apr 18, 20245 min read


ADHD-friendly Marketing Audience Research
Scrappy marketing audience research for the ADHD mind: concrete actionable approaches to get the work done.
Apr 4, 20244 min read


Core Web Vital & Image Optimization
Learn how to optimize images for Core Web Vitals and improve website performance.
Mar 31, 202410 min read


Notes on Inclusive Marketing
Inclusive marketing means going above and beyond the usual tried and true tropes of traditional marketing.
Mar 17, 20249 min read
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